If you run an eCommerce website you probably ask yourself often how many people visit your website and DON’T purchase from you. Are you confident that your site converts visitors into customers at the highest rate possible? Do you feel like you have truly tried everything possible to increase your conversion rate?
Ask yourself: Do you have a strong call to action? Have you tried different messaging with a split A-B landing pages? There are always different strategies and tactics to explore when marketing your Las Vegas website. Unless you’re 100% sure that your website has no room for improvements, then you should take some time to explore how to continue to maximize sales.
Here are some website marketing strategies you might consider:
Bait your website visitors with the right cheese
Online shoppers are increasingly more sophisticated each year. Assume that your prospects will visit several competitor websites before they make a decision to purchase. Your website needs to stand out and clearly communicate the benefit your website holds over your competitors. You might need a special nugget of “cheese” that encourages visitors to surf around your website for example, free shipping, suggested selling or a free sample offer. Decide what cheese you can use to entice visitors.
Create value-add offers
Partner up with other websites and companies with whom you can cross promote each other’s products or services. Exchange bonus offers with each other and help each other grow. You could offer a discount on each other’s services, gift cards, an inexpensive give-away, gift cards, etc.
Offer free gifts that encourage viral marketing
Think of a promotional item that your website visitors will keep in their purse, wallet or car at all times. A well thought out promotion item helps create awareness and can help in creating a viral marketing buzz. A phone card is a great example. You can brand it, people keep it in their wallet and they are design for repeated use and keep your brand in front of them several times a week.
Personalize your offers
Try to find ways to personalize your offers, make your prospects feel special, customize your offer with their name, by their city, state or country. Find a partner you could help cross-promote with personalized branded giveaways, coupons or offers.
Give away an item that is perceived as valuable
Free offers are nice, but “free” sometimes can sound a bit negative, so keep the percieved value of what you are offering a prospect high.
Here’s an example:
“Get a FREE phone card if you order by midnight.” (versus) “Receive your complimentary phone card worth 2 hours of free phone calls worldwide as our personal thank you gift for your online order today.”
With a little thought and research, you can find that perfect cheese that will help YOU convert more sales on your eCommerce website!